Though he wasn’t the first rapper to do it, he was one of the biggest. But back in the 1980s, LL Cool J was the man in many hats, one of them his Kangol bucket. When you think of bucket hats today, ScHoolboy Q may be the first rapper who comes to mind. The brand started and finished at the hands of hip-hop. “Puma’s the brand ’cause the Klan make TROOPs,” he rapped on his 1988 single “I Pioneered This.” In a 2004 interview, Eminem told XXL that everyone he knew threw out their TROOP sneakers after that song dropped. At its height, a rumor spread that TROOP was run by the KKK and stood for “To Rule Over Oppressed People.” This was not true, but MC Shan ran with it. However just as quickly as the brand rose to prominence, it fell to pieces. The original founder, Teddy Held, had expressed his joy in seeing LL Cool J wear his TROOP sneakers and said that moment was when he felt accepted.
One of the biggest names in sneakers in the ‘80s was TROOP. This gave the company a huge boost over Nike, whose growth was exponential at the time.
If that number seems ridiculous to you, Angelo Anastasio had revealed that in the four years after signing the deal, the group generated over $100 million in sales. In the mid-’80s, Run-DMC recorded and released “My Adidas” after company executives watched them perform at Madison Square Garden-Adidas executive Angelo Anastasio gave them a $1 million endorsement deal. With that being said, Air Jordan and even Nike were nowhere near as dominant as a force in sneaker culture as it is today.īack then, Reebok, Fila, Adidas, and Puma were all on-trend. In the ‘80s, Jordan also released the underwhelming 2, the iconic 3 and classic 4. When the 1 drops, you can bet that the resale value will be high. Even today, the Jordan 1 is an iconic sneaker and one of the most popular of all time. The Air Jordan brand was established in 1984, and the Jordan 1 was released in 1985. Just as it is today, sneaker culture was also incredibly important back then.
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